It’s that time of the year again — B2B sales reps are working long hours to close last-minute deals, your marketing team is busy too, fully entrenched in messaging and plans for the 4th quarter. It seems like there’s not enough time in the day.
Yet, there’s one last thing to consider for the holidays—corporate gift giving. There are many instances in the business world where holiday gifts are appropriate, welcomed, and even expected.
Simply put, corporate gifts given by a company to employees, potential clients or customers helps express appreciation on behalf of the company. When customized, these gifts also act as a memento and goodwill gesture, helping to reinforce your brand. Giving unique corporate gifts also signifies that the company values the relationship between them and the other party.
94% of top executives are especially impacted by a gift that tells a story and facilitates a deeper personal connection. “Over 80% of C-suite executives believe that business gifts generate measurable positive ROI,” (Forbes).
Reasons for gift-giving:
- Thanking long-standing customers for increased business
- Recognizing valuable employees for outstanding work
Why? To affirm relationships and enhance the personal connection between giver and recipient.